Why measure Social Media?
Imagine that thousands of local residents are holding a meeting to discuss you, their local service organisation. But you don’t know when or where it is happening, and you have no opportunity to draw insight from their debate or to influence public opinion. Without an effective Social Media Monitoring programme in place, this is exactly what is happening to your organisation every single day. But done properly, it will enable you to:
- Discover what people are saying about you online – the essential first step in understanding and measuring the effectiveness of your reputation campaign.
- Track the most important and fastest rising topics for local people.
- Have an early warning radar for positive and negative breaking stories.
- Get on the record. Remember, a comment or discussion may be authored by one or two people in a matter of minutes, but it will be viewed by many thousands over the following months, or even years. So don’t just read from the sidelines – join in.
- Connect with new groups using their communication channels of choice.
- Keep track of the messages that your organisation is sending out, from quotes in the press to the blogs of your senior officials or elected members.
10 reasons to choose PublicServiceMonitor
- Manage your reputation by discovering what people are saying about you online.
- Follow the most important and fastest rising topics for local people.
- Have an early warning radar for positive and negative breaking stories.
- Understand people’s attitudes with automatic sentiment analysis.
- Set up your own unique keywords to monitor the issues that matter to you.
- Benefit from the most advanced search and natural language technology available today.
- Look in all the right places, from global networks to local press and community websites.
- Find references to your organisation even when it is not mentioned by name – impossible to achieve using services such as Google Alerts.
- View information from thousands of different sources in a single dashboard.
- Join the only social media monitoring community dedicated to the public service sector.
How PublicServiceMonitor saves you time and money
- We do all the hard work so you don’t have to. PublicServiceMonitor eliminates the need to trawl through the press and the internet manually every day, saving hundreds of man-hours per annum.
- Find everything you need in a single place. PublicServiceMonitor filters through millions of webpages and presents the results concisely in a single dashboard, making it quicker to interpret and share, and reducing the need for wasteful paper-based reports.
- One PublicServiceMonitor Keyword covers up to 70 individual searches: Think of all the different ways that your organisation could be referred to. PublicServiceMonitor will search for all variations on your name, including abbreviations and misspellings, doing away with the need to perform and manage countless different searches.
On average, PublicServiceMonitor pays for itself in three months by delivering a 75% cost-saving to public sector organisations, along with the added benefit of intelligent analysis and reporting.